Apple has officially confirmed the launch date of its next flagship smartphone. The company announced that the iPhone 17 series will be unveiled on September 9, 2025, during its “Awe Dropping” event at Apple Park in Cupertino. The event will be livestreamed globally.
Apple is Expected To Launch Four Models
The iPhone 17 lineup is expected to include four models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new model called the iPhone 17 Air. The Air is reported to be the thinnest and lightest iPhone to date, measuring just 5.5 millimeters in thickness and featuring a 6.6-inch display.
Also read: iPhone 17 Could Arrive Sooner Than Expected: Apple Event 2025 Leak
Hardware and Features
Alongside the iPhone 17, Apple is also expected to introduce the Apple Watch Series 11, Watch Ultra 3, Watch SE 3, and the new AirPods Pro 3. The company will also showcase iOS 26, featuring a redesigned interface called Liquid Glass. New features in the software include live call translation, call screening, and a dedicated Games app.
Apple's Other Announcements
Alongside the iPhone 17, Apple is also expected to introduce the Apple Watch Series 11, Watch Ultra 3, Watch SE 3, and the new AirPods Pro 3. The company will also showcase iOS 26, featuring a redesigned interface called Liquid Glass. New features in the software include live call translation, call screening, and a dedicated Games app.
Also read: Why More iPhone Users Are Jumping Ship to Android in 2025
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Apple's Market Outlook
Analysts expect Apple’s stock to face a temporary dip following the announcement, a common trend with major product reveals. However, the long-term outlook remains strong, with speculation that Apple may also partner with Google to integrate Gemini AI into Siri in the future.
FAQs
When will the iPhone 17 be launched?
Apple has confirmed the launch date as September 9, 2025.
How many models will be available?
There will be four models: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air.
What is special about the iPhone 17 Air?
The iPhone 17 Air is set to be Apple’s slimmest iPhone yet at just 5.5 mm thick, with a 6.6-inch display
What improvements are coming to the cameras?
The Pro models are expected to feature a 24 MP front camera and a 48 MP telephoto camera with 8× optical zoom.
When will pre-orders start?
Pre-orders are expected to open on September 12, with shipping and retail sales from September 19.
What other products will Apple launch?
The event will also include new Apple Watch models, AirPods Pro 3, and the release of iOS 26.
